World Wide Fund for Nature

The World Wide Fund for Nature is an international organization who's mission is to conserve nature and help battle the numerous threats aimed at the diversity of life on earth, supporting around 1,300 conservation and environmental efforts worldwide. For this ad series I wanted to bring awareness to the devastating effects that deforestation has on animal species, specifically those being pushed to the brink of extinction. During brainstorming, a prevalent word that came up was permanence and its inability to be recovered. The burning of rain forests is quite permanent, and it is done to clear land for other uses like housing or harvesting oil from palm trees. It is very clear that the burning of forests is a permanent destruction to an animals natural habitat and putting entire species closer and closer to extinction.