Napili Point Resort
The Napili Point Resort is a condo resort in Hawaii that is nestled above Honokeana Bay, just steps away from a world of unique diversity including wildlife, excitement, and adventure. The concept for this rebranding was to take the idea that a unique and exciting adventure is literally steps away from the condo site. The current website and branding attempt to communicate this, but it doesn't quite capture the true beauty of Hawaii and all the fun it has to offer. The rebranding was aimed at communicating this concept with rich color and photography that speak of Hawaii.
For the logo, a script typeface was chosen for its elegance and free flowing forms, reminiscent of the free and carefree attitude found in Hawaii.
For the website, the idea that "A new adventure is a step away" is being portrayed with a beach with footsteps walking into the distance—giving the idea that anyone can find something unique and fun to experience close by.
A brochure was designed to promote and advertise the resort by showing all the fun Hawaii has to offer and to capture the true beauty found there.